Value-Centered Sales


Are you ready to make more sales in a way that feels good to you?


  • You haven’t found a way to create sales that feels good to you.
  • You don’t have a framework that works for you and that allows you to convert consistently.
  • You feel incredibly overwhelmed, and you don’t even know where to “start” in the sales process.
  • You know this has to change, and you know it has to change now if you want to make money and grow your business.

You are not alone, sister.

Hey, I’m Lacey, business mentor and success coach for high-performing women entrepreneurs.

I know how icky the sales process can feel. When I started “learning” more about sales in this industry I was certain there had to be a better way, and that sales could feel GOOD.

Luckily, I’ve been able to use my psychology and business background to create a process that both feels awesome and works.

I’ve built a multi six-figure business in under 16 months and convert my discovery calls at 85-90% consistently.

I know you want the same. A thriving business and a sales process that supports you in creating it.



  • Knowing how to start your sales process so you can attract more clients
  • Feeling confident in your ability to sell and communicate your value without that ick factor
  • Knowing that your potential clients are almost always a YES before they even get on the call with you and that they’re ready to pay
  • Being able to ensure that your discovery calls feel great for you AND for your potential client so that you can convert with ease
  • Seeing each objection as an opportunity for empowerment so that you’re no longer terrified of getting an objection but know exactly how to handle it
  • Setting income goals and actually hitting them because you know how to start, get, and KEEP the sale
  • Realizing that all of this? is possible for you

That sounds pretty amazing, right?!


Value-Centered Sales®

The Art of Starting, Getting, and Keeping the Sale


The program for entrepreneurs who are READY to learn the art of empowered sales and make it work in your business.

Value-Centered Sales® is a program to help you create a sales process that works in YOUR business, that allows you to do sales in a way that feels good to you + your clients, and that ultimately supports you in making those conversions, and creating more cash + clients in your business.

The truth is, I like depth. I like to go ALL IN because I really believe that’s where the BIG results and transformation occur.

That’s why this is a Value-Centered Sales® Mastermind with 3 people ONLY.

We’ll spend 12 weeks together, guiding you through the Value-Centered Sales® process. We’ll cover how to start, get and keep the sale as well as the mindset, strategy, and execution necessary to make this process work.

This program is an opportunity that you {literally} can’t afford to miss.

Before working with Lacey on Value Centered Sales I was frozen every time I would get on the phone with potential clients. I knew what to do but I was not sure how I could do it in a way that felt good to me and was in alignment with my values. Thanks to the work I did with Lacey, I have been able to close clients without feeling sleazy and increased my close rate from less than 10% to 80%. More than just the numbers, I now feel 100% comfortable on sales calls and can have an open conversation with prospects to see if they are a good fit for ME as well.

Mariana Ruiz, Business Coach for Mompreneurs



  • 12 week container to guide you through the process with consistent access and support from me
  • 9 teaching videos (including transcripts) where you’ll learn the weekly lesson and how to apply it to your business
  • 9 workbooks to work through the lessons and ensure you’re staying on topic, making the information work for you, and applying it to your business
  • 6 group calls – meeting every other week throughout the program (think of the level of support with only 3 people on each call!)
  • Teaching demonstrations of how I host a discovery call and respond to objections
  • Accountability + opportunities to practice your process with your mastermind sisters
  • Private Facebook community with me + your mastermind sisters for extra support
  • Coaching around YOUR specific business and sales process

INVESTMENT: $1997 or 3 payments of $675

The Value-Centered Sales Mastermind opens a handful of times per year, and often sells out a month (or more!) in advance. To be the first notified when enrollment opens, join the wait list below:

Thanks to the work I did with Lacey, in the Value-Centered Sales Mastermind, I was able to sell 3 intensives during our time together and flipped the switch on my signature 6-month program. All this lead to 5 figures in revenue! More importantly, she helped me in owning my own value, which helped me to make a huge shift in my mentoring practice. Now, I feel so magnificently empowered as a woman in business.

Kowhai Dalton, Mentor for Spiritual Revolutions

Natalia Amador

Working with Lacey was one of the best decisions I’ve ever made! Going through Value-Centered Sales helped me hit my first 5-figure month! I’m finally confident about jumping on sales calls AND closing the sale in a way that feels good for me and grows my finances in my business. I would highly recommend this program to anyone looking to increase their sales in a big way!

Natalia Amador, Business & Online Marketing Coach 


  • Your own value clearly written and documented so that you’re sold on YOU
  • The value you bring your clients written and documented so that you’re sold on the value you bring to them and can convey it effectively
  • Your pre-session questionnaire done allowing you to be so confident in what the client needs that it would be impossible not to deliver a stellar sales call
  • A pre sales call process designed to ensure you feel awesome and close sales
  • A list of your favorite questions to ask in a sales call so you have items to pull from to seal the deal, but don’t follow a robotic script
  • Written follow up emails and tracking sheets to make follow up a breeze and a non-negotiable in your business

Over the last 12 weeks in Value-Centered Sales, I’ve had 10 people book free calls with me through organic marketing with $0 ad spend. (Previously, I would have spent between $500-$1000 a MONTH for those same 10 calls!) These calls led to 4 people saying YES to working with me, in addition to 3 additional new clients starting. 

Lacey models what it looks like to build a business based on the solid foundation of serving and forming real relationships. If you have any resistance around sales in your business, I promise this is SO worth the investment!

Kristina Voegele, Writer and Success Coach


I loved the intimacy of the Value-Centered Sales Mastermind and how each module was short and sweet, yet packed with value!

While working with Lacey, I signed my first client for a brand new program, nearly doubled the size of my email list, and mapped out my entire sales process (follow-up emails included) for my new signature program!

Jackie Kossoff, Marketing Strategist and Success Coach 


Is Value-Centered Sales for me if I don't have clients yet?

Uh yeah!! The entire point of Value Centered Sales is to help you develop a sales process that helps you start, get and keep the sale in a repeatable way. We don’t even get to the discovery call until over halfway through the program! You need to start focusing on and thinking about sales right away in your business and this will support you in doing exactly that.

I've gotten some clients here and there, but frankly, I don't know exactly how. How can this help?

Having a sales process that is repeatable is what solves that problem long-term (and is exactly what we focus on in this program). Taking what’s worked in the past, adding smart sales strategy, and creating a process that feels good to you and your potential clients is what changes “I don’t know how” to “I know exactly what to do”.

I've taken programs before that I didn't complete. How is this different?

In Value Centered Sales we implement a new step in the process every week so you can see it all coming together to create the bigger picture of what you’re working toward using simple, specific steps, which increases commitment and motivation. Rather than a massive 40+ person program or DIY course, the Value-Centered Sales Mastermind will have 3 people ONLY so that we can go DEEP. There are also 3 weeks of implementation to ensure that you’re executing like a boss. If you’re committed to creating a sales process that supports you this program has everything in place to encourage you to show up and make it happen.

How are you and Value-Centered Sales different from other sales courses?

Value Centered Sales is unlike any sales course out there. It’s not about scripts, one-size-fits-all formulas, or icky sales tactics. It’s designed to help you create a sales process that works FOR YOU. It’s not about having you do it MY WAY, but identifying your way. I’m not just here to teach and educate but to support you through creating your own process that serves you and your clients. You’ll get ACTIONABLE and easy to implement steps each week and you’ll get to witness me do discovery call and objection demonstrations to see my own process in action. This course really combines mindset, strategy, and execution in the biggest way to get you the biggest results.

What's the time commitment?

I estimate your weekly homework will take you on average around 1 hour per week (give or take for different weeks). In addition, we’ll have an hour for the group calls every other week and the action items that come from that! But let’s be real… 1-2 hours per week for more money and more sales? Kind of a no-brainer.

What's the investment?

The Value-Centered Sales Mastermind is $1997 if you pay in full, or 3 payments of $675. Here’s the truth- the access you get to me, the program, the resources, the biweekly calls, the support, etc. is INSANE for the price. If you got just ONE high-level client from this mastermind you’ll already be making your money back and then some. And you’ll have a process to do it again and again.

What if I have more questions?

If there’s anything not covered here, you can email and I’ll answer each of your questions personally!

Value-Centered Sales helped me create a clear sales process that I can rinse and repeat. Lacey helped me believe in the value that I have to offer clients and help me slay that imposter syndrome. I feel much more confident when dealing with objections on sales calls (my biggest pain point). Using the methods I learned in VCS, I was able to start consistently booking five discovery calls per week, and I also sold three of my intensive offers, which I launched during my time in VCS. I highly recommend VCS to other entrepreneurs who need more confidence in selling.

Rachel Peavy, Wealth and Abundance Coach

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kelly knaub

What I loved most about working with Lacey in the Value-Centered Sales Mastermind was how she helped me get in touch with the bigger vision for my business. Up until working with her I didn’t really have a solid strategy, my message wasn’t clear, and looking back, I realize I was often caught in an unproductive cycle of seeking instant gratification and then getting frustrated when results didn’t show up. During times when I was consistent, I lacked clarity and direction, so that didn’t get me very far, either. Lacey helped me clarify my message, guided me through mindset blocks that had been keeping me stuck, and taught me a repeatable method that makes content planning feel like an absolute breeze. I also walked away with massive confidence in the value I offer and finally, a way to conduct sales calls with integrity that feels good. I highly recommend you hire Lacey if you’re ready to take your business, and yourself, to the next level. 

Kelly Knaub, Holistic Life Coach 

What I loved most about working with Lacey was how she held space for us, answered all of our questions and always supported us deeply during the weekly calls and in the Facebook group. Lacey is very grounded and I could relate to her advice and coaching very much.

While working with Lacey, I sold out my online Fearless Public Speaking Academy (during the coronavirus outbreak) and finally set up a consistent sales funnel process that I have been struggling with for years. I also healed some triggers and old wounds/stories around my sales process. I still struggled with objections and money fears and feeling like I was getting rejected constantly. Now I can look at them as a part of a sales conversation and be ready to handle them more confidently.

I would totally recommend the Value-Centered Sales Mastermind to other women who are looking to feel more empowered in their sales process.

Krista Kathleen, Life Coach + Business Mentor

photo by J Elizabeth Photography

Sometimes we don’t realize we have something holding us back from hitting our sales or having the business we want. Sometimes we think we know what’s holding us back, but it turns out to be something different. Lacey will help anyone who is in Value Centered Sales figure out what’s really going on and gives you advice and next steps to overcome whatever that is. She’s hilarious, kind and gives it to you straight – so that you can start to see changes in your business now. 

I love that Lacey’s coaching style is a perfect mix of strategy and mindset. She really makes you think about why you happen to think a certain way about sales. Figuring out that why – why we’re really doing something, why we’re really not – allowed me to really feel more confident when offering discovery calls or pricing programs. During Value Centered Sales, I finalized what my group coaching program would look like, who it would serve and the best way to launch it. 

I’d definitely recommend working with Lacey and joining the Value Centered Sales program!

Joyce Gutierrez, Founder at Modern Creative Pursuits

There were so many ‘a-ha’ moments Lacey shared in the Value-Centered Sales Mastermind that not only refer to sales but refer to the every day running of my business. I have a more clear sales process to work with on my coaching assessment calls and I’ve had 2 more clients sign up since I completed the VCS Mastermind. The work I did in VCS was invaluable and has helped me to create processes that I can use over and over again. I highly recommend the VSC Mastermind if you want to feel more confident in the sales process and get more clarity about your program offer.

Anne Murphy, The Blog Coach & Pinterest Strategist

shana dewitt

Good coaches have good coaches! Value-Centered Sales Mastermind was a great way for me to get the support I needed to button up my offers and get more sales.  I love Lacey’s approach to business and her dedication to her client’s success.

Shana Dewitt, Business Strategist 

I would absolutely recommend working with Lacey through the VCS Mastermind! Lacey is very grounded and reflects things in a matter of fact manner… which is so refreshing in the coaching industry. During my time in the mastermind, I saw growth in my list and group, plus learned how to have more grace and patience in growing my business. I have also been able to create a challenge in a way that feels good to me (without worrying about the engagement!). Lacey’s strategy is long term and this is SO crucial for serious biz owners!

Karin Tan, Soul Coach

karin tan
jen winsor

It’s hard to choose the thing I loved most about Value-Centered Sales, because I loved everything about it! Lacey is an amazing coach and such a genuine person that I immediately trusted her and knew that this program would be a game changer. And I was right!

From the moment the mastermind began, I felt supported and understood. Lacey recognized where I needed to focus my attention and helped me create a process to move forward and make sales. I booked calls with many potential clients and learned how to have sales conversations. And I learned so much about business in general, it was fantastic.

Having two other people in the mastermind was amazing as well, as they were so wonderful and I really feel that I made some true friendships.

I would absolutely recommend this mastermind to anyone! The value I received is far greater than I could have imagined. I have such a sense of purpose and so much confidence to continue moving forward and making my dreams a reality.

I knew from the beginning that this mastermind was just meant to be for me. And I’m so grateful for the experience.

Jen Winsor, Mindset coach for heart-centered entrepreneurs

Join the wait list below to be the first notified when I open up the next round!