3 Ways to Use Content to Get More Clients

Content has literally built my business.
It’s what took me from a brand new entrepreneur with no network to a multiple six-figure earner in under two years. It’s what allowed me to fill my coaching practice within 6 months, and keep it booked ever since.
Sharing valuable content has allowed me to create relationships, build an engaged tribe of over 7000 women entrepreneurs, and ultimately, convert them into paying clients.
Here are 3 ways to effectively use your content to grow an engaged community and book more clients so you can get the results you want in your business. (more…)

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The Real Cost of Decision Fatigue

Is it just me or does it seem like everything in our lives and businesses just gets more and more complicated?
Picking our Internet provider, figuring out the latest social media platform, navigating the endless opt-ins shoved in our faces, or understanding what’s healthy and what’s not in between a sea of different opinions.
We’re constantly bombarded with choices and decisions to make.
You might be falling into decision fatigue without even realizing it.
All of these things not only use up our time, but they also use up our mental energy. And when we use up too much mental energy, we deplete our mental resources. When we deplete our mental resources, we either make poor decisions or avoid making decisions all together. (And that’s not so good for our lives or our businesses!)
So, the question becomes how can we alleviate decisions in both our personal and biz lives, so that we protect our mental energy and avoid decision fatigue? (more…)

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Your ideal client is killing your results

Understanding your audience is important when it comes to marketing. But, a lot of the time, exercises like identifying your ideal client or creating an ideal client archetype, simply keep us stuck.
Because too many of us are living this story that if we don’t have things perfectly aligned, if we don’t understand every nook and cranny of our ideal clients, then we can’t take action. We can’t get visible, create content, share that content, and sell our programs and services. We wait and wait for clarity, and won’t move forward until we have it 100% (which is super hard to do without any action).  
Here’s how to ditch the idea of the “ideal client” – and what you should do instead. (more…)

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7 Ways to Break Through Your Visibility Roadblocks

When we talk about getting visible, we have to talk about getting uncomfortable. Because the truth of the matter is that for many of us, especially at the beginning, being visible IS uncomfortable.
We don’t love posting on Facebook.
We don’t want our family and friends seeing us when we’re not yet “successful”.
We’re nervous to get on Facebook live – or submit a guest post.
We overthink what we say, how we look, or how others might react.
We wonder whether or not people will like what we have to say or if they might have something negative to say back.
At the heart of the matter, we’re asking ourselves…What if I get rejected? Or criticized? Or humiliated?
And, I get it. These fears are common for so many of us. But the things is that, for the most part, these fears are imagined danger – and they’re definitely not a reason to stay quiet or hidden. We’ve got to get comfortable with being uncomfortable.
Here are 7 ways to help you work through those roadblocks: 

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4 Ways You Might Be Sabotaging Your Sales

So many entrepreneurs say that sales are their #1 struggle in business…. But 99.9% of the time it’s because they haven’t found a way to do it that feels good and fits them and their unique business.
I’m here to tell you that sales doesn’t have to be icky, sleazy, or disempowering.
Closing sales is not about being a “dancing monkey” trying to prove your worth, and it’s not about being a robot reading from a sales script. It’s about engaging in a conversation with real, empowered people who can make real, empowered decisions and showing them the value of the services that you provide.
Throughout my career as a coach, here are the most common ways that I see where people are missing the mark when trying to create sales in their business: (more…)

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How to Effectively Assess Your Business for Growth

If you’re honest with yourself, when was the last time you took a good, hard look at your business to evaluate what you’re doing really well and where you could make improvements?
The truth is that if you don’t take the time to assess what’s working and what’s not, it can feel like an uphill battle to try to actually GROW and get to that next level in your business.
And if we don’t do regular reviews in our business, it can also be super hard to see how far we’ve come and the progress we’ve made!
Here are some action steps you can take to help you to better assess your biz so that it can grow more effectively. (more…)

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4 Questions to Answer Before Making ANY Investment in Your Biz

Knowing when to invest and where to invest as a business owner can feel really overwhelming. There are so many people and things that can seriously help you uplevel!
Here’s where we need to be strategic:
What will get you where you want to go?
Throwing down some cash money to invest in support, tools, and resources that will help you grow can feel both amazing and terrifying, but when done wisely can yield real results.
There’s no right or wrong way to invest, but here are 4 questions to ask yourself before making ANY investment in your biz to make sure it’s worthwhile and that it yields you good results!

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One Sales Strategy You Should Be Implementing To Create A Successful Business

So many times we hear that sales are the lifeline of our business. We have put so much focus on “making the sale” and pitching to our potential clients, that many times we’ve forgotten why we created our business in the first place. Yes, sales are so important to the survival of our business, but have we been looking at this all wrong?
I’ve realized that business owners are approaching the growth of their biz all backwards. We’ve been trained when creating goals to ask questions like:

  • How can I add 1,000 people to my list?
  • How can I make 10K per month?
  • How can I sign 6 new clients?

But, what if, we instead asked questions that are based on GIVING value. This is something I learned from the incredible Margaret Lynch and it works!
Instead we can ask:

  • How can I give value to 1,000 new people?
  • How can I give 10k worth of value per month?
  • How can I give 6 new people a life + business changing experience?

It’s about how I can GIVE more value, not how can I GET XYZ! (more…)

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How to focus on what you actually have control over in your business

Have you ever asked yourself what you can REALLY control in your business?
As entrepreneurs, so much can feel out of our control, and frankly it can make us CRAZY. In fact, I would say it’s one of the most pervasive mindset challenges entrepreneurs face!
I see a lot of entrepreneurs (including many of my clients when they first come to me) trying to control ALLLLL the things they can’t control, and finding themselves running REAL fast on a hamster wheel.
When we focus on all the things we can’t actually control, it’s easy to get caught up in shiny object syndrome and doing WAY too many things.
Here are 3 tips on focusing on what you can actually control in your business (so that you can get the results you really want).

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Two Myths That Stop Entrepreneurs From Repurposing Content + How to Change It!

Sharing content consistently is something that most, if not all, online entrepreneurs place a lot of value on. We hear how important it is to connect with our audience every day but nobody ever tells us how to do it without being online 24/7!
My secret?
Planning AND repurposing my content!
I talk to so many amazing women that put a TON of pressure on themselves to create new, exciting content for every platform they’re on multiple times per day. This can be SO draining and unproductive.
The pressure we put on ourselves to constantly create NEW content usually leads to one of two things….. (more…)

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The One Comparison That Can Break Your Business

A big block for many of us is that we compare our current business to our future business, and getting stuck/frustrated/overwhelmed that we aren’t there yet.
I feel really passionate about this topic because it keeps too many amazing entrepreneurs from moving forward and taking the consistent right actions that will lead them to the success they desire!
Despite all of the noise we’re bombarded with each day, building a business really is a PROCESS that takes a ton of time, energy, and patience. We’re never “DONE”, which can be very challenging to realize (especially for high-performers).
The question then becomes: “How can we work toward our goals and enjoy the process rather than always being focused on the end result?”
Here are some key steps to working through this issue.

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How to Overcome Your Sales Obstacles and Feel Good About It

Many service providers see sales as their biggest issue in business, because they haven’t yet cracked the code to finding a way that makes the sales process feel good. They aren’t yet sure how to step back from the “ick” factor – from the “I didn’t get into business to sell” story – and truly step into their power.
A lot of us need – and really want – a way to do sales that is actually about the service.
Here are 5 ways to overcome your sales obstacles and feel good about your sales process.

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